Open, sharing, collaborative – these words best describe the atmosphere at the 9th Annual Anaqua User Conference (AUC) that took place in Boston last week. This three day event brought in a record number of Anaqua Clients from all over the world, and was a testament to a cornerstone of what makes Anaqua the strongest IP solution provider – our amazing client community.
The Executive Council meets during
the AUC - a group of senior IP executives from Anaqua’s clients who provide
strategic input to Anaqua and governance for the broader Anaqua community. This
group lay the ground for the culture of best-practice sharing and strategic
collaboration. Key discussion topics included proactive innovation management,
communicating with the business, patent analytics and evolving docketing
After a welcome address from Priya Iyer, Anaqua’s CEO, the
main conference kicked-off with a keynote presentation by Dr. Udo Meyer, the
Head of Global IP at BASF on “The world of IP: A BASF perspective”. Udo
shared an overview of BASF’s impressive IP management process, portfolio and
team. He outlined key IP initiatives, especially those most impacted by ANAQUA.
The keynote was followed by a series of client-led sessions on best practices
in areas such as reporting, portfolio management, annuity decision
management, docketing best-practices and strengthening the partnership with
your outside counsel. Novo Nordisk led a particularly interesting session on
building an ROI analysis to track the cost reductions and efficiency gains
experienced after implementing ANAQUA (Stay posted for a Case Study!).
The final day was opened by Dave Gooder, Managing Director
and Chief Trademark Counsel of Jack Daniels, who presented how Jack Daniel’s weaves
together trademark protection, brand protection and licensing all from the
start of the product innovation life cycle to help keep the brand healthy and
growing after so many years. The conference wrapped with a number of ANAQUA
product sessions including case studies, deep dives and a review of recent
product releases and the future roadmap.
Every session, every lunch, every
dinner and every cocktail hour was filled by innovative IP professionals
learning and sharing. During the event we had clients doing short testimonial
videos, and there was not a single one that didn’t mention how much value they
got from being part of the Anaqua community – we continue to have the most
forward-thinking companies and IP professionals embrace and contribute to Anaqua
and each other’s success.
To read more about our client community visit http://anaqua.com/community/clients.html