Tuesday, October 7, 2014

The 2014 Anaqua User Conference

Open, sharing, collaborative – these words best describe the atmosphere at the 9th Annual Anaqua User Conference (AUC) that took place in Boston last week. This three day event brought in a record number of Anaqua Clients from all over the world, and was a testament to a cornerstone of what makes Anaqua the strongest IP solution provider – our amazing client community.

The Executive Council meets during the AUC - a group of senior IP executives from Anaqua’s clients who provide strategic input to Anaqua and governance for the broader Anaqua community. This group lay the ground for the culture of best-practice sharing and strategic collaboration. Key discussion topics included proactive innovation management, communicating with the business, patent analytics and evolving docketing models.

After a welcome address from Priya Iyer, Anaqua’s CEO, the main conference kicked-off with a keynote presentation by Dr. Udo Meyer, the Head of Global IP at BASF on “The world of IP: A BASF perspective”.  Udo shared an overview of BASF’s impressive IP management process, portfolio and team. He outlined key IP initiatives, especially those most impacted by ANAQUA. The keynote was followed by a series of client-led sessions on best practices in areas such as reporting, portfolio management, annuity decision management, docketing best-practices and strengthening the partnership with your outside counsel. Novo Nordisk led a particularly interesting session on building an ROI analysis to track the cost reductions and efficiency gains experienced after implementing ANAQUA (Stay posted for a Case Study!).

The final day was opened by Dave Gooder, Managing Director and Chief Trademark Counsel of Jack Daniels, who presented how Jack Daniel’s weaves together trademark protection, brand protection and licensing all from the start of the product innovation life cycle to help keep the brand healthy and growing after so many years. The conference wrapped with a number of ANAQUA product sessions including case studies, deep dives and a review of recent product releases and the future roadmap.

Every session, every lunch, every dinner and every cocktail hour was filled by innovative IP professionals learning and sharing. During the event we had clients doing short testimonial videos, and there was not a single one that didn’t mention how much value they got from being part of the Anaqua community – we continue to have the most forward-thinking companies and IP professionals embrace and contribute to Anaqua and each other’s success.

To read more about our client community visit http://anaqua.com/community/clients.html