IP Maintenance Services from Anaqua

Anaqua and SGA² joined together last year because Anaqua’s corporate clients told us their current IP maintenance services were one of the biggest opportunities for improvement in their IP operations. SGA² has been providing highly-rated, cost effective IP maintenance services to clients for more than 15 years and we are now also providing these maintenance services as ANAQUA Services.

Why were our software clients dissatisfied with their existing annuity providers? Different clients working with a variety of providers had different complaints, but there were three main issues:

1. Poor responsiveness in client support: frustrations in getting questions answered and issues resolved.
2. Pricing concerns: primarily a lack of transparency over agent fees, exchange rates and ‘special’ charges – what they were paying seemed higher than anticipated and getting clear answers was harder than it should have been.
3. Inflexibility: documents, invoices and reports were hard to understand and this added real internal costs to their maintenance process. Providers were unwilling to change or adjust to meet their needs, say, for invoices showing costs by business unit.

With solutions to these problems at the top of our list, we looked at different approaches for Anaqua to provide better maintenance services. SGA² had built its business with industrial-strength business processes, advanced technology that made it possible to accommodate individual client requirements and a commitment to client support. It was a great match and the deal was done.

If you’re experiencing similar problems and would like to learn more about ANAQUA Services, let me know at ireid@anaqua.com or go to www.anaqua.com/services/annuities.html.